There is an amazing discussion happening at WebMasterWorld about the best tips to optimize your Google Adsense earnings. So we though we will go right ahead and sum them up for you.
Here are the tips:
Tip 1: Stick To Google Adsense Recommended Sizes
Some of the best performing adsizes from Google Adsense are 336 x 280 Large Rectanlge, 300 x 250 Medium Rectangle, 160 x 600 Wide Skyscrapper. The rule of thumb here is that wider ad units always tend to do well in terms of CTR and they are very comfortable for the visitors of the website too.
Adsense Ad Unit Sizes For Image And Text
Tip 2: Switch from all text ads to Image/Text ads
Tip 3: Build For Website For Users Not Ads
This advice stands true for everything. Whenever your are trying to create a website, marketing campaign, banner ad or landing page – always, rememebr ALWAYS build it for the users. Don’t try to highlight what might be important to you as a blogger or as a webm
Tip 4: Always try to include atleast one ad-unit above the fold
Tip 5: Use Wide Ads As Much As Possible (Medium & Large Rectangles)
Tip 6: Try to Insert Ads Inside The Content As Much As Possible
Tip 7: Organic Clicks Convert The Best, Never Force Your Visitors To Click
Tip 8: Follow The Guidelines: This is one of the best tips about Google Adsense. We bloggers generally tend to put all our eggs in the same basket i.e Google Adsense. Now if all your earnings depend on Google Adsense than why risk it by not following the guidelines. Most of the times once you lose a Adsense account it will be lost for good.
Tip 9: Never Cheat
Customer are always more valuable to Google than you as a publisher. If Google suspects you are a threat to its advertisers, you will be BANNED, no matter how big a publisher you are.
Tip 10: Go Mobile
People do not understand the amount of traffic that comes through mobile versions. With some websites it has climbed upto 35-40% – infact I recommend you go check your analytics data right now. We bet your mobile traffic would be atleast 15% if not more.
Tip 11: Less Is More
The less ads you have on your webpage the lesser confusing it is for a visitor. Less ads gives your visitors to focus and view less ads which inturn means they are more likely to find something interesting to click on those few ad
Tip 12: Use Your Ad Units Just Below The Content
This allows your users to perform an action after they have read your content. It acts as a simple call to action for your web users.
Tip 13: Mother Of All Tips: NEVER STOP TESTING
Test, Test And Test Even More , Try to track each individual Ad Unit with a separate channel, observe results for sometime – make changes and go back to testing again.


