Buzzom vs SocialOomph

On 05.29.10, In Reviews, by Arun

SocialOomph is one of the most used social media management tools and the new Buzzom Premium looks like it will give a tough fight to SocialOomph. So we decided to see how both the tools fare on a variety of parameters and decide which one stands out. Here we go. Features: Status Updates: Both have [...]

Features:

Status Updates:

Both have almost all the things, URL shortener, status scheduler,updates to multiple social accounts, drafts, bulk tweet upload,etc. No one is a clear winner here
Buzzom: 0.5 SocialOomph:0.5

Direct Messages:

Direct Message Manager of both SocialOomph and Buzzom Premium is good. Both give spam control, however SocialOomph gives more options to act based on spam unlike Buzzom Premium which gives it a slight edge.
Buzzom: 0 SocialOomph: +1

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Monitors :

SocialOomph has the option of creating channels (groups users based on some commonality) and keyword monitoring which can help in brand management. Buzzom Premium doesn’t have these features. SocialOomph clearly wins here.
Buzzom:0 SocialOomph:+1

Statistics :

Both Buzzom Premium and SocialOomph give click and twitter statistics. Buzzom Premium beats SocialOomph here outright. Buzzom Premium has been into this right from the start and is its strong point while SocialOomph has added some features recently.
Buzzom: +1 SocialOomph:0

Social Accounts:

While both have multiple twitter accounts, socialoomph has more channels like GoogleBuzz, Ping.fm and it has the option to delegate accounts to other users of socialoomph which Buzzom Premium doesn’t have currently. This makes socialoomph a candidate for managing corporate twitter accounts to some extent.
Buzzom: 0 SocialOomph:+1

Interface:

The interface of SocialOomph is organized but the landing page is pretty cluttery and not pleasing to the eye. Users will get comfortable using SocialOomph over time. Buzzom Premium has much better look and feel when compared to SocialOomph.
Buzzom: +1 SocialOomph:0

Performance:

The only pain point with SocialOomph is when you are doing something that takes a lot of processing power like accessing followers list, etc. SocialOomph does it offline and sends you an email when done. You cant blame the product completely because the sheer number of users of the product has taken a toll in its performance. Buzzom Premium has no issues on this front.
Buzzom: +1 SocialOomph:0

Value for Money:

SocialOomph gives unlimited twitter accounts for $29.97/month. Buzzom Premium charges $10/month for the base account and $5/month for every subsequent account. So it all depends on how many twitter accounts you need to manage. For individuals, Buzzom premium provides more value while for corporate accounts SocialOomph provides more value considering they have multiple accounts and twitter account delegation is a necessary addon.
Buzzom: 0.5 SocialOomph: 0.5

Summarising things, we have
Parameter SocialOomph Buzzom Premium
Features – Status Updates ✓ ✓
Features – Direct Messages ✓
Features – Monitors ✓
Features – Statistics ✓
Features – Social Accounts ✓
Interface ✓
Performance ✓
Value for Money ✓ ✓

Conclusion:

Both SocialOomph and Buzzom Premium are at 4 each. It’s a tie.
SocialOomph maynot have the looks but it is a decent solution for the corporate customer and its rich set of features also make it a good candidate for users who like lot of control. But for individual users and customers who need statistics, Buzzom premium offers more value than SocialOomph.