An interesting presentation by the co-founder of Xobni, which registered a record-breaking userbase of 3 million in 3 years! It’s the success path of Xobni explained in the easiest possible way.
Yesterday, Matt Brezina (the co-founder of Xobni) shared a beautiful presentation on SlideShare. It is the story behind the exponential growth of Xobni in the last 3.5 years. Xobni has recorded over 3 million downloads so far. In Matt’s words, they started with a boring-looking website with only 50 registered users. Their main source of traffic was via blogging. What gave them a real boost was their launch at TechCrunch50.
Here is the presentation on slideshare:
It’s interesting to see that almost all the successful startups (now businesses!) started as private beta, as an invite-only platform. The biggest example would be Google’s Gmail (and now Wave). One of the most promising invite-only which I’ve been a part of is Startup School. One big reason behind the success of invite based platforms is the feeling of being priveleged over friends and acquaintances. For a startup, it could be a bit risky though, since they risk losing a lot of direct type-in traffic, who could easily be their potential members if the system wasn’t invite-only.
Here is a video of Bill Gates speaking about Xobni!
Do you know of any startups who share a similar success story? Let me know.
Last 5 posts by Arun
- TechSparks 2010: Don't miss it! - August 11th, 2010
- 10 Reasons to Migrate from TweetDeck To Buzzom - July 14th, 2010
- Finally it rained in Delhi - July 5th, 2010
- Do you really know what a browser is? - June 1st, 2010
- The world needs more entrepreneurs! - May 31st, 2010
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Recent Comments